Sunday 17 March 2019

On This Paper Clarifying The Theoretical And Descriptive Challenges Posed In Martin (2011)

Martin & Zappavigna (2019: 27):
This of course makes research into the relation between language and paralanguage an interesting case study as far as research into intermodality in general is concerned, possibly helping to clarify some of the theoretical and descriptive challenges posed in Martin 2011.

Blogger Comments:

[1] To be clear, if, as the authors argue, paralanguage is an alternative expression plane of language, then the relation between language and paralanguage is not 'intermodal', since language and paralanguage are just two perspectives on the same semiotic mode.

[2] To be clear, given the wealth of theoretical confusions in this paper that have been identified here, any clarifications of any theoretical and descriptive challenges are purely accidental.

On the other hand, ignoring the fact that Martin (2011) begins by misunderstanding Saussure's sign (pp243-5), and the relation between Saussure's sign and linguistics (p245), and ignoring all the other theoretical misunderstandings that follow, the questions posed by Martin can be listed here so that the reader can assess which of them this paper has helped to clarify.

p245:
Based on this reading of Saussure one could ask of any multimodal analyst:
1. Do you conceive of the sign as an entity that realises a meaning located outside itself (in the material world or in the mind or elsewhere) or alternatively as a meaning construing act?
2. Where and how, if at all, do you explicitly model valeur (i.e. the system of differences among signs)?
pp246-7:
Based on this reading of Hjelmslev and Halliday, one could ask of any multimodal analyst:
1. For a given semiotic system, how many strata are you proposing, and on which stratum is your description located?
2. Are your strata related by metaredundancy (as patterns of patterns)?
3. Are there distinct systems of valeur on each of the strata you propose?
4. Is there any ontogenetic or phylogenetic evidence suggesting that any stratified system you propose evolved from an unstratified or a less stratified system?
p247:
Based on this reading of Halliday, one could ask of any multimodal analyst:
1. For a given stratum, how many ranks are you proposing, and at which rank is your description located?
2. Are there distinct systems of valeur on each of the ranks you propose?
3. Are your distinct systems of valeur related by constituency (as parts to wholes)?
p248:
Based on this reading of Halliday, one could ask of any multimodal analyst:
1. For a given semiotic system, how many metafunctions are you proposing?
2. Are there topologically distinct systems of valeur for each of the metafunctions you propose?
3. By what criteria are systems of valeur seen as relatively independent or interdependent of one another?
p249:
Based on this reading of Halliday one could ask of any multimodal analyst:
1. For a given semiotic system, how many kinds of structural realisation are you proposing?
2. Are the different types of realisation associated with different types of meaning?
3. When analogising from metafunctions in language to your semiotic system did you take kinds of meaning or types of structure as point of departure?
p250:
Based on this reading of paradigmatic and syntagmatic relations in SFL one could ask of any multimodal analyst:
1. Are your descriptions formalised as system/structure cycles, explicitly showing the relation of systemic choices to structural consequences?
2. How many system/structure cycles are you proposing and how are they related to one another (by strata, rank, metafunction or some other theoretical parameter)?
p252:
Based on this reading of system and text in SFL one could ask of any multimodal analyst:
1. Is the complementarity of realisation and instantiation addressed your description?
2. If so, how are you distinguishing axial realisation (the defining interdependency of system and structure) from instantiation (the logogenetic unfolding of realisational resources as text)?
3. As far as the contextual specification of your system is concerned, what genres/registers/text types do you propose?
p254:
In relation to Matthiessen’s proposed cline of integration one could ask the multimodal analyst:
1. Do you manage intermodality by proposing a single system of valeur, on a higher stratum or not, realised axially or inter-stratally by two or more modalities (realisational integration); or do you propose a coupling process weaving together meanings from different modalities in a single text (instantial integration)?
p255:
Based on these intermodal integration and complementarity issues one can ask the multimodal analyst:
1. Are the relations you recognise as obtaining between modalities in an intermodal text the same as those you find between units of a text in a monomodal one?
2. Do you recognise different kinds of intermodal relations depending on the kind of meaning involved (ideational/interpersonal/textual)?
p256:
Based on this discussion of affordances and commitment one could ask the multimodal analyst:
1. How do you model the amount of meaning committed and thereby the complementary contribution of different semiotic systems in an intermodal text?
2. How does the semantic weight of a given system’s contribution reflect its affordances?
p260:
In light of this reading of Cléirigh, one could ask:
1. Is the semiotic system you are working on a denotative semiotic system, with its own content form and expression form?
2. If not, does it involve parametric resources of the kind outlined by van Leeuwen (i.e. multiple, simultaneous, graded, binary systems)?
3. If so, could it be usefully factored into protosemiotic, denotative semiotic and epilinguistic systems?
p262:
In light of these concerns with identity and affiliation, one could ask:
1. How do you describe the allocation of the semiotic resources you are focusing on to repertoires of users?
2. How do these repertoires engender communities of such users?
3. Is there a distinctive role for denotative semiotic, protosemiotic and episemiotic systems in this process?
pp263-4:
In light of these concerns with the limits of semiosis, one could ask:
1. On what basis do you distinguish between the semiosis you are considering and its biological and/or physical environment?
2. To what extent do you feel that interdisciplinary research involving neurobiologists and/or physicists is necessary to give a full account of the discourse you are considering?
3. Are you deliberately treating aspects of biological and physical materiality as if they were semiosis?

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